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Avet uses spur gearing in lower ratio models and featured a unique planetary gear system in high-speed retrieval models. This allows for effortless operation under demanding conditions imposed by anglers pursuing larger game fish species.

Berkley Gulp Sand worm.

Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today.

At Rapala, we spend time with pro fisherman, charter boat captains and everyday anglers from more than 140 different countries, carefully listening to their ideas about what would make great new fishing products. We hear about actions, colors, retrieve an

Across the planet, the Shimano name is synonymous with fishing.